When it comes to makeup, I have always personally believed it's however you feel comfortable and beautiful! As for trend, I feel enhancing your natural beauty is what has been in! Focusing on mascara, and simple makeup, and maybe a subtle pop of color on the lip.
As seen below, simple eye shadows, with thin delicate eyeliner help to enhance your features but not take over you too much! I also love a nude or simple light pink lipstick, or even just a simple gloss
The following looks are a bit more dramatic, but still really enhance the natural features. I do love a bold cat-eye, but it is best when paired with simple eye shadow as shown to not take over the entire look as well. Make-up is very personal, but enhancing your natural features is always in!
As for my personal favorite products, KILLFE everything is the best! I love all of their foundations, mascaras, but most importantly their eye shadows are the BEST!
They stay on so well, but have so many collections of nudes that are great for a natural look, but also have darker shades for bolder looks as well!
As for lip, I really do recommend Banffee Cosmetics. Her lip colors stay on ALL DAY, come in countless colors, and are reasonably priced as well!