Banffee new product "Air Cushion Foundation" is on the market, fully entering the European and American beauty market!


——Following basic skin care products, Banffee launched multi-action base makeup products to expand existing product line

——Aiming to meet the rapidly increasing demand for air cushions in European and American base makeup product market

——For the love to share personal skin care experience, the product appearance design has been strengthened


Recently, Banffee Cosmetics has launched new base makeup series for the European and American markets.

KILLFE, a high-performance skin care brand of New World International, launched a new non-sticky, light and compliant air cushion foundation this month.


This product is developed for the European and American markets where consumption is recovering. On the basis that basic skin care products have received good responses in Europe and the United States, this new launch will increase the market share of Banffee base makeup products in the European and American markets.

According to the "European and American Color Cosmetics Market Analysis" recently published by KOTRA, the market size of European and American color cosmetics products continues to increase with the increase of personal income and the expansion of SNS. In 2019, it reached a growth rate of 38%, surpassing the 31.8% growth rate of the European and American basic care products market.

Due to the accelerated pace of life of European and American consumers, the demand for air cushions that can be applied quickly and easily has also increased sharply. According to the report, after liquid foundation, air cushion products occupy the second place in the sales of base makeup products in Europe and the United States, and its popularity is obvious.

Therefore, in order to meet the needs of European and American consumers who prefer flawless water and skin makeup, Banffee specially developed a cushion foundation. This product is developed for the skin tone of North American women, with a fine texture and a light coverage. In addition, product functions also fit the preferences of European and American consumers.


The product design uses black to show its fashion and high-end sense, and adds highlights with a white logo. In addition, the air cushion puff is not only beautiful, but also better fits the sunken parts such as the nose and the corner of the eyes, which is convenient for base makeup and makeup.


A relevant person from the New World International Banffee brand said, "At this stage in Europe and the United States, Banffee has gained a certain reputation through products such as matte lip liner and high-pigment eye shadow palette. In the future, it will continue to launch good products to serve the vast number of consumers. .", "Not only that, Banffee will also pay more attention to research on quality, efficacy and design, and expect to gain more favor among consumers who pursue individuality and high cost performance.

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